Sundance 2013: Relativity Acquires Joseph Gordon-Levitt-Directed 'Don Jon's Addiction'

By Alexander C. Kaufman and Lucas Shaw

LOS ANGELES/NEW YORK ( - Relativity Media has acquired Joseph Gordon-Levitt's directorial debut "Don Jon's Addiction" for $4 million, an individual with knowledge of the deal told TheWrap.

The film premiered at Sundance on Friday to great fanfare, and several distributors have been bidding for it.

Relativity won out with a substantial financial commitment and plans for a wide theatrical release this year. It will support the movie with prints and advertising, with the commitment at $25 million, an individual told TheWrap.

That would make it the biggest deal from the festival so far.

The film follows Gordon-Levitt - who also wrote and stars in the film - as a lady's man with a porn addiction. Dissatisfied with his life, he sets out on a Don Juan-esque quest to find love and a more satisfying sex life.

Scarlett Johansson, Julianne Moore, Rob Brown, Tony Danza and Glenne Headly also star in the film.

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