By Alexander C. Kaufman and Lucas Shaw
LOS ANGELES/NEW YORK (TheWrap.com) - Relativity Media has acquired Joseph Gordon-Levitt's directorial debut "Don Jon's Addiction" for $4 million, an individual with knowledge of the deal told TheWrap.
The film premiered at Sundance on Friday to great fanfare, and several distributors have been bidding for it.
Relativity won out with a substantial financial commitment and plans for a wide theatrical release this year. It will support the movie with prints and advertising, with the commitment at $25 million, an individual told TheWrap.
That would make it the biggest deal from the festival so far.
The film follows Gordon-Levitt - who also wrote and stars in the film - as a lady's man with a porn addiction. Dissatisfied with his life, he sets out on a Don Juan-esque quest to find love and a more satisfying sex life.
Scarlett Johansson, Julianne Moore, Rob Brown, Tony Danza and Glenne Headly also star in the film.